060 Change Isn't About the Cookie with Melina Palmer, author of What Your Employees Need and Can't Tell You
Melina Palmer is an applied behavioral economist who is passionate about helping people understand what behavioral economics is and how they can use it to communicate more effectively. She is the author of two books, contributed research to the Filene Research Institute, and teaches applied behavioral economics through the Human Behaviour Lab at Texas A&M University.
In today's episode, we talk about behavioral economics, communication tips to keep employees engaged during change, and how leaders can minimize stress when managing a team through change.
What You'll Learn:
Change is a normal part of leading all kinds of teams. Although change is not always easy, how you communicate before the changes take effect makes a big difference in the outcome. Successful change is all about sending the right signals just before the changes take effect. What you do just before the decision point greatly impacts how people feel about what comes next.
Links and Resources:
047 Our Salespeople Can't Damage Relationships That Don't Exist