Most salespeople are cowards. They may look and act tough, but deep down, they're afraid of tackling key business development tasks. No salesperson wants to be called a coward, but that is exactly what most salespeople are. Cowardice in sales is a real problem for one simple reason: fear of rejection leads to missed opportunities and, therefore, a giant waste of time and money.
In today's episode, I'll share with you the tale of the cowardly salesperson, as well as some ideas on how sales leaders can instil courage and bravery in the members of their sales team.
What You'll Learn:
Do you have cowardly salespeople on your team?
Why most salespeople are afraid of business development
The insecurities of selling
How to stretch your team's comfort zone
Biggest red flags in salespeople you should never ignore
Why you need to celebrate the small wins in your team
The three phases of sales engagement
The innate human need for recognition
Here's the best-kept secret to successful selling: it doesn't take guts to prospect, sell, or build client relationships. You just need a strategy.
Links and Resources:
Full Funnel Freedom is the official podcast of the IoT North Conference! Join us November 15-16 in Calgary by going to https://iotnorthconference.ca/. Listen for discount code for 20% off your tickets!
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