058 Using Content to Make Selling Easier with David Lynch from WARP
David Lynch is VP of growth at WARP, a middle-mile delivery solution for shippers. WARP uses an optimized network of carriers connected through one tech platform to bring shippers the best rates, transparency and service quality in the transportation industry.
In this episode, we uncover the top tactics for creating content that drives leads and wins your customers. We'll also go through useful and actionable tips on how sales leaders can convince their salespeople of the benefits of creating content.
What You'll Learn:
How to use content to drive more leads
Customer success is key to your overall success
The benefits of educating buyers
How to build trust with prospects fast
Best practices for creating content that supports sales activities
Using content to navigate the customer journey map
How to get your customer's attention and stay top of mind
How to create content that sells and converts
If you've been in sales long enough, you probably already know the benefits of creating content. But as David explains, salespeople can use content for much more than just being known as an authority. Today's buyer is a lot more educated. The only way to get to them is to provide valuable content that ensures you're top of mind when they go out looking for a solution.
Links and Resources:
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