4 min read
055 9 Tips to Improve the Stories You and Your Salespeople Tell
Stories can help you achieve sales success faster, because people love listening to stories. Unfortunately, most salespeople don't know how to tell impactful stories. Simply knowing that stories do drive results is not the same as being able to narrate them successfully.
Today's episode focuses on nine tips sales leaders can use to make their stories more compelling. Salespeople can also use these nine tips to have more impactful conversations with prospects, drive leads, and close more sales.
If you can tell an influential story, you'll be great at sales. It's as simple as that.
What You'll Learn:
- 9 tips to make your stories more influential
- The role of stories in sales
- How to format and structure your stories for impact
- Why you need to end every story with a question
- How to immediately hook your prospects at the beginning of a story
- The ideal length of a sales story
- The benefits of building a playbook for stories
- Exercises to improve your storytelling skills
You already know that you need to tell stories if you want to humanize your sales interactions. However, telling a good story does not come naturally to most of us, but fortunately, storytelling is a skill that can be learned. So whether you want to lead a sales team, get prospects to buy from you, or run better sales presentations, storytelling is the answer.
Links and Resources:
- Full Funnel Freedom is the official podcast of the IoT North Conference! Join us November 15-16 in Calgary by going to 
- Full Funnel Freedom https://fullfunnelfreedom.com
- The Sandler Summit 2023 https://www.hamish.sandler.com/orlando
- Sandler on Instagram https://www.instagram.com/sandler_yyc/
- Sandler in Calgary - www.hamish.sandler.com/howtosandler
- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/
- Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
Quotes:
“If you can tell an influential story, you'll be great at sales. It's as simple as that.”